Sharing your 15 second testimony naturally
I've found that a 15 second testimony is often way more powerful than a long-winded story that loses everyone's attention halfway through. It's funny how we think we need an hour-long stage presentation to make an impact, but in reality, most people only have a few moments to spare while they're waiting for their coffee or walking to their car. If you can distill your experience down into a few punchy sentences, you're much more likely to actually get a conversation started rather than just talking at someone. ...